DISCOVER PROJECT
HARPER INSURANCE
The Harper Bridge: Brand Evolution
Every Industry Has a Gap. We Built the Bridge
SERVICES
CONCEPT DESIGN, BRANDING, ILLUSTRATION, SOCIAL MEDIA, PRINT
Project Overview
Harper Insure had the bones of a brand. What they needed was a soul. A San Francisco-based business insurance company serving over ten specialized industries, from aerospace and tech to hospitality and transportation, Harper had a visual sketch and a clear ambition: to become the fastest, smartest, and most accessible insurer in the industries they serve.
They needed a full rebrand, including a unifying concept, a complete visual identity system, and a brand language that could speak confidently across wildly different sectors without losing its own voice.
Approach
The Harper Bridge
The concept that tied everything together was already hiding in plain sight. Harper is, fundamentally, a bridge between businesses and the protection they need. From that insight came the Harper Bridge: a central metaphor anchoring the entire identity.
The bridge is a connector, a guardian, a structure built to hold weight and span distance. And for a company rooted in San Francisco, the reference carried instant cultural resonance. The Golden Gate is not just an icon of the city, it is a symbol of precision engineering, civic pride, and the idea that two worlds can be linked safely and permanently. We built the visual identity around that meaning, treating the bridge not as decoration, but as the brand's core architectural logic. The identity system was designed to flex across a wide range of industry verticals without fragmenting. Rather than creating separate visual languages per sector, we developed a single cohesive system that could adapt its tone through typography, color application, and compositional structure.
Process
The bridge motif was abstracted into geometric forms that appear consistently across brand touchpoints, from primary logomark to iconography, collateral, and digital assets. The color palette draws from San Francisco's coastal and architectural palette: deep navy, steel blue, and warm white, grounded by a structural grid that references the suspension cable geometry of the bridge itself. Every element was built to feel precise, premium, and human at once.
The project began with a strategic audit of Harper's existing brand sketch and competitive landscape. From there, we moved into concept development, exploring several narrative directions before landing on the bridge as the clearest and most resonant through-line. Visual directions were developed in parallel, testing how the bridge metaphor could manifest across different execution styles, from literal to highly abstracted. Once the concept locked, we built out the full identity system, establishing rules for logo usage, typography hierarchy, color application, and imagery tone. The final deliverable was a complete brand guidelines document giving Harper the tools to deploy the identity consistently and confidently across every industry they serve.
Every Industry Has a Gap. We Built the Bridge
TEAM - SUPERSIDE
The culmination of extensive research, creative design, and technical precision resulted in a visually breathtaking film. The designs exceeded the studios' expectations, setting a new benchmark for sci-fi movies.
